May 17, 2016

Abracada-brow!: Benefit Cosmetics launches its new brow collection (Pt. 2)

May 17, 2016
As promised, here's part two of my Benefit brow collection post! This time, I'm revealing the FULL line up of products that are set to be released in all Benefit boutiques in Southeast Asia this July 1. 


There are ten products total that make up the collection and they all aim to give you one thing: amazing, but still natural-looking brows that'll simply make you go 'Wow!'. Benefit emphasizes 'natural' a lot for this particular collection, and that's how brows should look after all.

If you want fuller-looking brows, more defined brows, or to even add highlights to your brows then this amazing collection has got you covered!


Gimme Brow
Brow Volumizing Fiber Gel


Volumize, tame and tint brows with the wave of a micro-wand!

This award-winning brow-volumizing fiber gel is now available in 3 shades, including a natural-looking medium shade. So every gal can brush on her coloring.

This brush-on gel contains tiny microfibers that adhere to skin & hairs, creating NATURAL-LOOKING fullness & definition. The custom, tiny tapered brush has a precision tip for shaping and is tapered for easy blending.


Buildable, water-resistant & long-wearing. Easy mess-proof application.

To use: Stroke brush tip along brow to define shape. Brush through to blend and build.


Precisely, My Brow Pencil
Ultra-fine brow defining pencil


Oh my wow… precise & defined brows!

Hair we go! This ultra-fine pencil fills in the blanks with incredibly natural-looking, hair-like strokes. Comes in 6 easy-to-choose shades!


Rich, smudge-proof color. Custom control grip. Twist-up, non-sharpen tip. Blending spoolie-brush.

To use: Apply pencil onto brows using light, short strokes. Blend with spoolie-brush.


Goof Proof Brow Pencil
Super easy brow-filling and & shaping pencil


Presto… everyone’s an expert with this super easy brow-filling & shaping pencil.

Fast, full & natural-looking brows magically appear thanks to the glide-on formula, soft color and goof-proof tip. Instantly creates the shape for you with its custom goof-proof tip that has a wide tip which fills, and a pointed end that defines. Comes in 6 easy-to-choose shades!



Soft, glide-on color. 12-hour waterproof wear. Twist-up, non-sharpen tip. Blending spoolie-brush.

To use: Glide pencil along brow to fill & shape, using a couple of strokes to build color. Blend with spoolie-brush.


High Brow & High Brow Glow Pencil
Highlighting pencils


Looks like an instant brow lift!

High Brow and High Brow Glow instantly highlights & illuminates arches for brighter, boosted and younger-looking eyes.


High Brow: creamy brow highlighting pencil, linen pink, natural-looking finish.
High Brow Glow: Luminous brow highlighting pencil, champagne pink, for eye-opening wow.

To use: Apply pencil under your brow following the arch. Lightly blend.


Browvo! Conditioning Primer
Nutrient-rich primer for fuller-looking brows



It’s a brow re-appearing act!

Browvo! Conditioning Primer works 2 ways:

1. Conditions:
Brows instantly look fuller, thicker and healthier.

Bonus boost! Wear overnight so it conditions & works its magic while you sleep.

2. Primes:

Wear under brow makeup to enhance color and extend wear.


Nutrient-rich formula - contains keratin & soy proteins known to help brows look thicker, healthier & fuller. Clear gel suits all brows. Custom soft-touch applicator evenly coats brow hair & skin.

To use: Click pen once and glide over brow. Repeat for other brow and let dry. Wear alone or as a primer under brow products.


Brow Zings
Total taming & shaping kit for brows


EveryZING you need to tame & shape brows!

This pocket-size compact includes everything you need to tame and shape brows! 12-hour wear and 6 easy-to-choose shades.


Perfectly paired wax & powder. Custom, extendable dual-ended brush. Mini slant tweezers.

To use: Pluck stray hairs with mini slant tweezers. Shape and define brows with soft, pigmented wax. Fill and set with natural-shaded powder.


Ready, Set, Brow!
24-hour invisible shaping & setting gel for brows



Get set for non-stop brows!

This invisible shaping and setting gel holds brow hairs in place & locks on makeup so brows don’t pull a disappearing act.

Custom-molded wand has short bristles to sculpt and shape hairs in place, a precision tip to define the ‘tail’ end of brows, and long bristles evenly coat brow hair from root to tip.



24-hour staying powder. Flexible, flake-free formula. Easy to apply, quick to dry.

To use: Brush onto brows. Wear alone or to set other brow products.


Ka-Brow!
Cream-gel brow color with brush


BAM…all-in-one color!

Brush on rich, wearable color! Ka-BROW cream gel easily fills, sculpts, and defines brows…and comes with a custom built-in brush. 6 easy-to-choose shades available.


Builds from natural-looking to dramatic. 24-hour wear and waterproof.

To use: Pull out brush from cap. Glide across cream gel and stroke a tiny amount on brows.

Tip: Applicator converts to a full-length brush! Flip the brush around and snap it back into cap for extra precision and control.


3D-Browtones
Subtle brow enhancing highlights


Highlighting gel takes brows to the next dimension!

3D BROWtones instantly enhances your natural brow color with subtle highlights and soft contrast. Custom brush with comb tip has spiral bristles for even, mess-proof application and the tip is able to fit the narrowest part of the brow.


Highlights your natural brow hair. Water-resistant and 12-hour wear. Wear alone or over brow pencil.

To use: Brush onto brow hair, building color as desired. Use comb tip to define and perfect.


That's it for the collection, guys! Sorry for the long post, but I couldn't not show you all of it, right?

Which one/s do you like the look or sound of? Personally, I'm most excited to try out the brow primer and 3D-Browtones. I've already tried Ready, Set, Brow! at the launch party and it does a great job at keeping my lashes in place for hours with absolutely zero flaking. We were also given some products from the new collection to take home, so look out for reviews of them soon!


The new Benefit brow collection releases in Southeast Asia this July 1, 2016.
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